An E-book (electronic book, digital book or e-book) is defined as a text and image based publication in a digital form, produced on, published by and readable on computers or other digital devices (The Wall Street Journal). For the purpose of this piece I will be discussing the most important eBook characteristics from a promotional and marketing standpoint. This piece will discuss the characteristics you need to know about an eBook, why to use eBooks and the basics on promoting them. The 5 Most...
How to Repurpose Content Decide on a Topic Make a Plan What are your goals? How do you want to grab your audience? What channels do you want to hit? Use appropriate channels for your target audience Part 1: Introduction Part 2: Infographics & eBooks Part 3: PowerPoint & Video Part 4: Promotion Creating Text Content Make sure it is well-researched and expertly written If you are creating a longform piece, aim for about 3,000 words. Keep in mind that you are repurposing this article This is the base...
Once the content is reformatted, you’ll want to make sure that you promote it to drive new traffic to your website. Because your content has been repurposed in so many ways, there are multitudes of websites you can use for promotion, and they will serve as drivers of traffic and as links for search ranking improvement.In this section, we will cover promotion of several important content types – infographics, videos, slide shows – as well as social promotion for all content. The Guide to Content...
Content Repurposing with PowerPoint and Video In Part 3 of our series, we’re going to look at using PowerPoint presentations and video in your content repurposing plan. These formats are great ways to engage a new set of viewers, build links to your website, and increase brand awareness.We’ll breakdown the keys to creating a great presentation and video, providing a blueprint for success in these channels.In the next installment, we’ll cover promotion of your repurposed content. The...
In Part 1, we included a list of potential formats to use when repurposing content. Today, we’ll look at each of these formats in more detail. By the end of this post, you’ll have a great grasp of what goes into these different formats and how you can utilize them for your own marketing needs. Content Repurposing with Infographics The infographic is probably the most collaborative piece you will create. With research, writing and artwork, an artist is typically given a detailed framework to...
