Video Content Marketing: Drive More Traffic with Video

Video Content Marketing: Drive More Traffic with Video

Video marketing isn’t just about getting your name out there and getting people to convert, it can also be a great way to build and maintain relationships once a prospect turns into a customer. Videos are actually ideal for content marketing since they allow you to deliver a clear and concise message in a format that prospects and customers embrace. In addition, a video can be leveraged and repurposed in other forms after it has been created. In the right hands, a video can be a very effective and...
The World Beyond YouTube: Video Sharing Alternatives

The World Beyond YouTube: Video Sharing Alternatives

YouTube is the quintessential video viewing portal, so I’m sure some wonder about the benefits of uploading their videos to other competing sites. Are they worth the time and effort of setting up an account, encoding, and tagging? For the decent videos, they can definitely be worth the extra effort. The benefits of promoting your video beyond YouTube can include increased brand authority, brand awareness, backlinks, and traffic. With the amount of time, work, and expense that can go into a quality video,...
Video Content Marketing Increases Sales and Overall Brand Awareness

Video Content Marketing Increases Sales and Overall Brand Awareness

It’s hard to believe that just seven years ago, YouTube posted their first video. Now they bring in 800+ million unique visitors each month. With faster connections commonplace, video content marketing is constantly growing in popularity on the web. A Forrester study reported sites with optimized video content have a 53X greater chance of being on the first page of Google. In addition, ComScore data shows that online shoppers are 64% more likely to purchase a product after watching a video. Video content...