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Effective Search Engine Optimization Strategies
Search Engine Optimization (SEO) is essential for any company that wants to do business online. Without an SEO plan in place, you’re leaving the online visibility of your company to dumb luck and those few web surfers who already know your dedicated URL. You don’t have to be remotely acquainted with online marketing practices to know that flying without SEO is what great minds like to call “A bad idea.” Deploying a coordinated SEO plan, on the other hand, isn’t just a good idea – it’s an imperative. At Active Internet Marketing, our consultants can guide you through every step and set you up with a fully functional SEO plan that’ll boost you to a position of prominence on Google, Bing, Yahoo! and beyond.
What’s Involved in an SEO Plan?
In a word: lots. So much, in fact, that the idea of tackling it on your own might leave you a bit wiped out once you’ve given thought to all that’s involved. The good news is, by working with Active Internet Marketing you don’t have to bother with any of that. Forget teaching yourself all you need to know about SEO and trying to pass that on to your staff of employees. By the time you’re done learning it all, it’ll be time to learn something new anyway. If you invite us to the table, we’ll have it done for you in a snap. Here’s a quick and dirty breakdown of all that we do at AIM to optimize your business website for high search engine visibility.
Complete Website Review and Analysis – Our first step is to perform an in-depth analysis of your current business website to identify what’s working and what’s not. In many cases, we may suggest that you scrap the whole thing and start all over again. If we do this, don’t take it personal. Our mission is to ensure that any trouble spots in your existing setup are addressed immediately and brought into line with our vision of what the perfectly optimized site should be. AIM’s experts and consultants work within an established and proven framework to eliminate the guesswork. Once our review of your website is complete, we’ll present you with a full report of our findings and a detailed list of suggested improvements.
Comprehensive Keyword Analysis – Once we’ve given you a laundry list of general website improvements, we’ll move on to the second stage: a full analysis of all keywords on your website. As you know, keywords are essential to getting your website to the top of the heap in the search engine results. But just because this isn’t old news to you doesn’t mean that you’ve hit every important keyword. We’ll perform the research necessary to identify the most valuable and relevant keywords for your niche industry.
Content Development – Next, we take those keywords that have been identified as top traffic drivers and sprinkle them throughout your website. But we don’t take any “black hat” approaches to doing that. In other words, you’ll find no keyword stuffers or boilerplate content here. The content that we develop for your website will be top notch, and will bring together those keywords with skillfully written web content, blog posts, feature articles, and press releases. The end result will be a maximization of exposure that’ll please the search engines while attracting more online followers to your brand.
Content Marketing, Social Media Marketing, and Beyond – We’re not done yet. After all that great new content’s been written and published to your website, we also put into place an efficient method of marketing that content through all available online channels. We’ll use everything from social media to email marketing to get people visiting and talking about your website, which will translate directly to people paying for your goods and services.
Our Search Engine Optimization consultation service takes all of the individual aspects of increasing website visibility – from link building to social media to email marketing – and wraps them all together in a tidy but powerful package that has the potential of transforming your business into a powerhouse player. Are you ready to compete on a global scale with businesses four times your size? Implementing the Search Engine Optimization plan that AIM offers is your best bet at doing just that. Don’t say we didn’t warn you when your business goes through the roof and you find yourself scrambling to keep up with demand.