May 4, 2020 Google Core Update Addiction Treatment Websites See a Dramatic Drop in Traffic Bottom Line The May 4, 2020 Google Core Update hurt addiction treatment websites dramatically. To recover from the update, audit your content, create new content, and invest in unique content. Table of Contents Google’s “Force” Update Was it That Bad for Addiction Treatment Websites? Current Theories on Traffic Drops How You Can Recover Key Takeaways Resources Google’s “Force” Update The May 4,...
Search engine optimization, or SEO, is a term that has been around for a long time. Originally coined back in the 1990s, SEO has been used to describe a variety of techniques used to improve how a site positions in Search Engine Results Pages (SERPs). Originally, SEO was just that. There wasn’t white hat, black hat, or any other precursors used to describe the techniques used. It was all just SEO. Over time, this changed. As search engines evolved, they became more and more aware of the tactics used...
As Panda 4.1 rolls out, we’re now able to see who’s getting the ranking recognition they hoped for, and who may be taking an algorithmic hit. As always, Google is aiming for quality over quantity, and this round of Panda may be giving extra recognition to those that may not be able to produce a lot of great content, but own what they already have. Observation #1: Meeting Guidelines Does Not Mean Success “I’m not doing anything wrong – why am I not ranking well?” According to Panda, doing nothing wrong...
Optimizing your website specifically for the search engines no longer works and it’s costing your business time and money. That’s a pretty bold statement—intentionally–because it’s true. Instead, to rank well for search queries relevant to your business, you should be optimizing all of your marketing efforts for your potential clients. This is straight from Google. It isn’t new, but unfortunately, it doesn’t seem to be making its way around (to agencies or their clients) quickly enough or clearly...
Rejection is part of life, and that’s especially true in the marketing world. Even the best marketing campaigns fall short with the majority of viewers. While it’s easy to get discouraged by negative results, the best way to approach a long situation is to look at the positives. You can learn just as much about your customers by looking at the people who don’t follow your links as you learn from people who want to learn more about your company. It’s simply a matter of examining the problem from a...
